Twitter launches new livestream shopping platform and Walmart is already involved
Twitter is the latest social media platform to launch a new online shopping initiative that includes live streams, and Walmart is already onboard as the first retailer to test out the platform. Walmart and Twitter will co-host a “Cyber Deals Sunday” stream event on Twitter on Nov. 28 at 7 p.m. EST, where users can follow along with a live broadcast, shop featured products through Twitter’s Shop Tab and post tweets about the event.
Musician-turned-social-media-celebrity Jason Derulo is set to host the livestream event described as “a 30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more,” according to Twitter’s announcement about the event.
Participants will also be able to shop for Walmart items from Twitter and other platforms including Walmart.com/live and the retailer’s Facebook, Instagram, TikTok and YouTube accounts.
“Twitter continues to be an important platform for Walmart’s business and our customers,” said William White, chief marketing officer at Walmart. “We’ve been focused on charting new territory in shoppable livestreams.”